As Eleanor Roosevelt once said,
"Do one thing every day that scares you."
I'm taking this to believe that doing things that scare us will help us:
trust ourselves more,
become more resilient, and
gain more confidence.
This is what scares me today ....
I'm scared about launching my lead generation campaign on Facebook Ads.
Am I supposed to be scared as I throw a big chunk of my change at the sugar mountain social media empire? Au contraire!
I'm EXCITED* because when I look at my offering (my membership marketing club) I know, in my heart of hearts, it's a valuable product ....
and let's get real here .... I've been doing market research for three years now to create this ideal product/market fit.
Soooo .... so what if my FB lead gen campaign fails the first, second, third etc etc time around? I will simply have to change a variable in each part of the campaign:
artwork
headline
copy
call-to-action
placement
targeting
I TRUST I can do this. I'm confident I can without
the
overwhelm
and
dreaded
stress.
Of course, I'm scared .... however, there's virtually no difference, physiologically, between the sensations and symptoms of fear and excitement.
Perhaps the former first lady should have said, "Do one thing every day that excites you".
Trust in the you of now in your exciting day :)
