SMART Goals - why you need them

Do you ever feel like you're working hard but not getting anywhere?

Most people spend their lives drifting from one job to another or rushing around trying to get more done in their current job while actually accomplishing very little.

It's the same in most businesses, and it's sad to see owners repeating the same work every day, year after year, without making progress.

Luckily there's a little tool in the Marketer's toolbox for goal setting.

The SMART framework — the effective way to find out if your goals are ... smart ... so you'll get to your beautiful vision of the future - faster.

SMART is the acronym for:

✨ S – Specific (the goal has to be very specific)

✨ M – Measurable (the goal has to be measurable)

✨ A – Achievable (the goal has to be realistic)

✨ R – Results focused (the goal has to focus on results, not effort)

✨ T – Time-bound (the goal has to have a date when it should be achieved)

Because I'm future-focused, I propose we make the SMART a tad SMARTER by adding on:

✨ E – Evaluatable (to assess the efficacy of the goal)

✨ R – Reviewable (the goal has to be dynamic to avoid stifling creativity)


Simply write down your goal and then ask yourself, "is it specific, measurable, achievable, results-focused and time-bound; and how will I evaluate the goal, & can it be easily rewritten?"


A study published in Harvard Business Review revealed:

Only 14% of people set goals for themselves

That 14 % is 10 times more likely to achieve a level of success than people who do not set goals

Out of that 14%, only 3% take the time to write them down

That 3% is 3 times more likely to be successful than those who didn't write them down

This means if you write down your goal, you are 30 times more likely to succeed .....than those who didn't write down their goals!

Anyway ....

There's a quote that describes this unique moment of not having reached your goal but still be satisfied with what you achieved:

"Shoot for the moon. Even if you miss, you'll land among the stars." ....where you’ll write your next goal 😊

xx ^Karley

1 view

Recent Posts

See All