It doesn't take a lot of effort to get eyes on your products if you're actively pinning on Pinterest Story Pins.
What is Pinterest
Pinterest is a visual discovery platform for finding ideas.
It's considered to be more like a search engine than a social network.
People coming to Pinterest are looking to be inspired.
They come with intent and a positive mindset. They're coming with purpose, literally looking for what to do, try or buy next.
This is what makes Pinterest so unique.
What's New on Pinterest
Story Pins are the newest way for you to share, well, your brand story .... through video, photos, images, artwork with:
text overlay
music
filters
On mobile . . .
Story Pins are presented as a series of image or video pages that can be tapped through, much like IG stories.
On desktop . . .
Story Pins are presented in a clickable carousel format. At the end of the Story Pin, users can react to the content they discover with a range of positive reactions like "Great idea," "Love," "Wow," and "Thanks".
Story Pins are a work in progress and aren't available to everyone yet. If you're in the US, UK, Canada, Austria, Germany, Switzerland, Australia, France, India, Indonesia, or Japan, you can request access to Story Pins in your Account settings and then select Request Access to Story Pins.
Note: Pinterest Story is a work in progress that is currently only available to people in .... Australia, UK, US, Canada, Austria, Germany, Switzerland, France, India, Indonesia or Japan
If you're a product-based business and you're not on already on Pinterest .... please create a Pinterest business account to assist in your brand awareness efforts.
Ways to create a business account
Create a new business account
Link a business account to your personal Pinterest account
Convert your personal account to a business account
Create a new business account
1. Create a standalone business account on your desktop
2. If you have a personal account, log out
4. Enter your Email, Password and Age
5. Click Create account
6. Follow the prompts to complete your business profile:
Click the edit icon to add your profile picture
Enter your business name
Add your website, if you have one
Select your Country/region
Select your Language
7. Click Next
8. Select one the focus of your business, then click Next
9. Select what type of business you are, then click Next
10. Choose whether you want to run ads or select I'm not sure yet
11. Click Next
12. Choose to Create a Pin, Grow your audience, Showcase your brand, or click the cancel icon to go to your new Pinterest business profile
Link a business account to your personal Pinterest account
Create a business account that’s linked to your personal account and easily switch between accounts. You’ll use the same email and password to sign in to both accounts. You can link up to 4 business profiles to a personal Pinterest account.
1. Log in to your personal Pinterest account
2. Click 🔽 in the top right-hand corner to open your menu
3. Select Settings
4. Click Account settings from the left-side navigation
5. Under Account changes, click Get started next to Linked business account
6. Click Create a linked business account
7. Follow the prompts to create your business account:
Click the edit icon to add your profile picture
Enter your business name
Add your website, if you have one
Select your Country/region
Select your Language
8. Click Next
9. Select one of the options from the drop-down menu for the focus of your business, then click Next
10. Select what type of business you are, then click Next
11. Select Yes or No if you do or do not want to run ads or select I’m not sure yet
12. Click Next
13. Choose to Create a Pin, Grow your audience, Showcase your brand, or click 𝗫 to go to your Pinterest business profile
Convert your personal account to a business account
If you have a personal account but want a business profile, you can convert your personal account to a business one on a desktop and keep your Pins and followers. You can switch back to a personal account at any time.
If you’ve already created a linked business account, you will not be able to convert a personal account to a business account. You’ll need to close your linked business account before you can convert an account.
1. Log in to your personal Pinterest account
2. Click 🔽 in the top right-hand corner to open your menu
3. Select Settings
4. Click Account settings from the left-side navigation
5. Click Get started next to Convert to business account
6. Click Switch to business at the bottom of the table
(source: Pinterest)
Get set up for Pinterest Story Pins for your product-based business (even if you're not so great at design) in 3 easy steps.
Step 1
Log into your business account and request access to Pinterest Story Pins in your Account Settings
Step 2
Design in Canva Pro
I suggest your very first Story Pins should be a collection of your products.
Step 3
Upload your designs to Pinterest by following the easy prompts.
Yes, it's that easy.
It usually takes 2 days to receive your notification .... "You're In! You've Got Early Access to Pinterest Story Pins".
Pro Tip:
Unlike a standard pin on Pinterest, you can add almost any photo, video or artwork to Pinterest Stories. Use 9:16 ratio in your artwork and use Canva to create your artwork, so you look professional ... Click here for your free trial of Canva Pro.
xx Karley Beadman
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