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Brand Identity Creation

Purpose

Value

Promise

Internal Culture

Personality

DRAFT

BRAND

Values

 If you're looking at branding yourself, and I know you are because it is the person/people behind the brand that decide on the 'personality of the brand' you need to have a close look at yourself.  Who you are and what is important to you guides your decisions in business. Below is a checklist to help you define your own values that will guide you when you do the next step

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Give an example of Olivia's personality

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etc

Tone of Voice

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